Widen the target audience for the upcoming Harley-Davidson festival

So we renamed and relaunched the next International Harley-Davidson Festival. Since there are many people out there with certain stereotypes in their heads regarding the trademark, we had an important message to deliver: Harley is not, and never been an exclusive club for big-belly, bearded rocker-dudes, wearing leather jackets. Yes, Harley is something unique - but it's definitely there for everyone!